Higher National Certificate/Diploma in Business
Assessment Brief
| Student Name/ID Number | |
| Unit Number and Title | 11-32 Business Strategy |
| Academic Year | 2018-19 |
| Unit Assessor | |
| Assignment Title | Strategic Management Plan |
| Issue Date | 18/10/2018 |
| Submission Date | |
| IV Name & Date |
| Submission Format |
|
You
should attach a cover sheet clearly stating college name, your name, surname,
Cohort and the student number, together with the following learner
declaration in the front of your assignment. ———————————————————————————————————————– Learner declaration: I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: ———————————————————————————————————————-Identify and understand the assessment verbs. Please find a list of common assessment verbs on the last pages of this brief. In your answers, highlight each task clearly – identifying task numbers as stated in the assignment brief. Word process in Arial; Size: 12; Line and Paragraph Spacing: 1.5, Text alignment; Justify Insert Page Numbering (bottom center). All sources MUST be acknowledged fully. Follow Harvard Referencing system.Spell check the document and read thoroughly for grammatical errors even though the mistakes in spelling and grammar would not influence assessment decisions.Produce an academic report, addressing all the tasks with an approx. word limit of 3500, with +/- 10% margin. A common report format includes: Introduction (analyse the question), Underpinning Knowledge (write about the relevant theory/points), Applied knowledge (Application to a business scenario and supported by applicable data) and Conclusions and Recommendations (summarizing the whole scenario)Your submission should be uploaded on to Turnitin in the submission period as assigned. Collusion and Plagiarism must be avoided.Assignments submitted after the deadline will not be accepted unless the evidence of mitigating circumstance is provided. Assignments submitted after the submission date may not be eligible for support towards feedbacks.Resubmission is capped to a pass. You are allowed to resubmit only once and if they fail to pass at the time of resubmission, you would be advised to retake the unit.Start each answer on a new page and pages should be numbered. Highlight each question clearly.Include a References list/Bibliography at the end of the assignment. Use the Harvard referencing system.In order to Pass you need to address all Pass criteria.In order to get a Merit, you need to address all the Merit criteria along with Pass criteria.In order to get a Distinction, you need to address all the Distinction criteria along with Pass and Merit criteria. |
| Unit Learning Outcomes |
| LO1 Analyse the impact and influence which the macro environment has on an organisation. LO2 Assess an organisation’s internal environment and capabilities. LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector. LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation. |
| Assignment Brief and Guidance |
| Scenario You are working as a management trainee in a Public Limited Company. Your Line manager has asked you to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools. Task 1: Produce a report to be presented to your line manager. You can choose any Public Limited Company of your choice for the task. In the first section of the report you will analyse the impact and influence which the macro environment has on an organisation and its business strategies. Apply appropriate frameworks to analyse the impact and influence of the macro environment on the chosen public limited company and its strategies. Your analysis can be based on various frameworks for stakeholder analysis, strategic positioning, and organisational audit. More than one framework must be used for the analyses. You will also Critically analyse the macro environment to determine and inform strategic management decisions. In the second section of the report assess an organisation’s internal environment and capabilities. Competitive viability depends on the organisation capabilities to compete in the marketplace, therefore, your line manager has asked you to analyse the internal environment and capabilities of the chosen public limited company using appropriate frameworks. A general discussion on the internal environment and capabilities will not meet criteria. Application of the various appropriate frameworks for the analysis must be evident. You can consider a few frameworks such as Value Chain Analysis, Mckinsey’s 7S model, VRIO/ VRIN framework or similar for analysis and evaluation of your chosen organisation’s internal capabilities, structure, & skill set. Also, critically evaluate the internal environment to assess strengths and weaknesses of the chosen organisation’s internal capabilities, structure and skill set. In the third section of the report evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector. One of the factors affecting the strategic choices is the market attractiveness/ profitability, therefore, apply Porter’s Five Forces model evaluate the competitive forces of a given market sector for the chosen public Limited Company. The information presented in the model must be current and relevant Based on your business environment analyses of your chosen organisation you are also required to devise appropriate strategies to improve competitive edge and market position based on the outcomes. Consider Ansoff matrix or similar to devise appropriate strategies for your chosen organisation. In the fourth section of the report apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation. You are required to apply a range of theories, concepts and models, interpret and devise strategic planning for the chosen Public Limited Company. Applying only one model, theory, and concept will not address the criteria. Porter’s generic strategies, hybrid strategy, diversification, integration or similar models, theories, concepts (whichever are appropriate) can be used for strategic planning. Furthermore, you will produce a strategic management plan that has tangible and tactical strategic priorities and objectives. Finally, to make informed strategic decisions conduct a Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions. The strategic directions, objectives, and tactical actions must be thorough and innovative. |
| Learning Outcomes and Assessment Criteria | ||
| Pass | Merit | Distinction |
| LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies. | LO1, 2, 3 & 4 D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions. | |
| P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies. | M1 Critically analyse the macro environment to determine and inform strategic management decisions. | |
| LO2 Assess an organisation’s internal environment and capabilities | ||
| P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks. | M2 Critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set. | |
| LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector | ||
| P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation. | M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes. | |
| LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation | ||
| P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation. | M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives. |
| Recommended Sources |
| Textbooks JOHNSON, G. et al (2014) Exploring Strategy Text and Cases. Harlow: Pearson. JOHNSON G. et al (2011) Fundamentals of Strategy. 2nd Ed. Financial Times/Prentice Hall. KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed. Boston: Harvard Business Review Press. ROTHAERMEL, F. (2014) Strategic Management. 2nd Ed. Maidenhead: McGraw-Hill. |
| Guide to Assessment Verbs |
| Devise: To plan or invent. Produce: To bring into existence through intellectual or creative ability: to make or manufacture Carry out: To undertake an activity of a practical nature Communicate: To impart (knowledge) or exchange (thoughts, feelings, or ideas) by speech, writing, presentation etc. Evaluate: Examine strengths and weaknesses, arguments for and against and/or similarities and differences; Judge the evidence from the different perspectives and make a valid conclusion or reasoned judgment Critically evaluate: This is a development of ‘evaluate’ with a debate on the validity of claims from the opposing views and producing a convincing argument to support the conclusion or judgement Draw Conclusions: Make a final decision or judgment based on reasons which could lead to recommendations Reflect: Look back upon and appraise, relate to, e.g. to stated aims. Give contemplative, balanced consideration to an issue or action Analyse: Break the subject or complex situations into separate parts and examine each part in detail; identify the main issues and show how the main ideas are related to practice and why they are important; reference to current research or theory may support the analysis Critically Analyse: Implies careful, exact, in-depth or detailed analysis. Tends to focus more on the components and to comment on their significance, causal relationships or impact on the whole. Requires informed judgement with reference to some conceptual theory, idea, practice or experience so will always be fairly high level of cognitive skill. |
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