HARLEY-DAVIDSON, Inc. 2008: THRIVING THROUGH RECESSION I. CASE ABSTRACT Founded in 1903, Harley-Davidson is a modern success story of a company that turned itself around by emphasizing quality manufacturing and image marketing. After gaining control of the company from AMF in a leveraged buyout in 1981, management introduced “just-in-time” manufacturing. Encouraged by the high market […]
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