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International Marketing Hilfiger Fashion

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UNIT 51:International Marketing Pearson BTEC Level 5 HND Diplomain Business (QCF) International Marketing Hilfiger Fashion Scenario One: Business report The early success of the Hilfiger brand was largely due to two men: U.S. designer Tommy Hilfiger and Indian textile magnate Mohan Murjani. Hilfiger designed blue jeans for Jordache, but in 1984, Murjani sought him out […]

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